It can also help the recipient understand that despite their faults, they are still valuable and appreciated. The idea behind sandwiching criticism is that people are more likely to respond more positively when criticism is balanced with compliments. This can give the recipient a better understanding and can make them more open to the criticism. This technique is usually used to soften the blow of the criticism, by sandwiching it between positive feedback. Sandwich someone is a term used to describe the practice of giving criticism to someone in between positive statements.
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